Drive Results with Strategic Google Ads Management
Google Ads Are Hard.
Many businesses struggle to create effective campaigns that generate leads and drive conversions without a lot of waste.
It’s time consuming and expensive, especially when you aren’t sure what you’re doing.
Stop Wasting Money. Get Results.
Stop Wasting Money.
Get Results.
We specialize in developing and managing high-performing Google Ads campaigns tailored to your business goals. With a focus on precise targeting, compelling ad copy, and continuous optimization, we maximize ROI, reduce ad spend waste, and drive measurable results.
Our Google Ads Management Process
Strategy Development
By immersing ourselves in your business and conducting thorough keyword research, we create a targeted strategy that drives traffic to your website.
Campaign Setup
Our expert team crafts compelling ad copy and optimizes targeting for maximum reach and efficiency.
Ongoing Optimization
We continuously monitor performance and make data-driven adjustments to enhance campaign effectiveness and conversion tracking.
Frequently Asked Questions
What is Google Ads management?
Google Ads management refers to the process of creating, monitoring, and optimizing advertising campaigns on Google’s advertising platform, Google Ads (formerly Google AdWords). It involves tasks like keyword research, bid management, ad creation, split testing, and conversion tracking.
Why is Google Ads management important?
Proper management of Google Ads is essential to maximize the return on your ad spend (ROAS). It allows businesses to reach a broad audience, drive targeted traffic to their website, increase visibility, and ultimately generate more sales or leads.
What are some key metrics to track in Google Ads management?
Important metrics include Click-Through Rate (CTR), Conversion Rate (CVR), Cost Per Click (CPC), Cost Per Acquisition (CPA), Quality Score, and Return on Ad Spend (ROAS). Each of these metrics provides different insights into the performance of your campaigns.
Can I manage Google Ads by myself, or should I hire a professional?
While it’s possible to manage Google Ads on your own, it can be complex and time-consuming. Professionals that specialize in Google Ads management (like us) have the expertise and experience to optimize campaigns effectively and can often deliver better results. When we take over ad campaigns for our clients, they usually see noticeable differences in their ad efficiency.
How much does Google Ads management cost?
Costs can vary widely depending on the scale of your campaigns and whether you’re managing them yourself or hiring a professional. Google Ads operates on a pay-per-click model, so you pay each time someone clicks on your ad. Your total cost will be determined by your budget settings. If you hire a company like ours to run Google Ads for you, there will usually be a setup fee and then a flat monthly fee (in addition to your ad spend).
What is the Google Ads Quality Score and why is it important?
Quality Score is a rating given by Google that reflects the relevance and quality of your keywords and PPC ads. It influences your CPC and the position of your ads in search results. A higher Quality Score can lead to lower costs and better ad positions, making it a critical factor in Google Ads management.